Reinhard Tenberg (London) p.81-98
2000 Issue 3
Abstract
This paper considers the introduction of distance-taught courses in German at the Diplomatic Service Language Centre (DSLC) in London. It gives the reasons for planning provision of such courses ensuing from the changes in the organisational framework of the DSLC. As part of a feasibility study it presents a checklist of issues for market research in this area and suggests web-based searches to obtain some of this information about potential competitors. Part 2 of the paper analyses and evaluates the materials collected against a catalogue of explicit evaluation criteria and presents its findings. Part 3 concludes with an evaluation of the web-based search as a methodological research tool and argues that it is a necessary but not sufficient tool for gathering market intelligence in this area.