Charles Vannette (Durham) p85-100
2017 Issue 1
Abstract
This paper provides a detailed discussion of a university level German Business Culture course taught fully in English. Business courses taught in American German departments are traditionally offered in the fifth or sixth semester of the language track, which is a model that greatly limits a program’s ability to serve the campus community. This article demonstrates the value of a business culture course delivered in English, which is taught in the general education curriculum by cultural experts in the German program. It discusses an existing course of this nature and details its design and the materials used. The paper argues that professional cultural instruction in world language departments need not be limited to classes taught exclusively in the target language.